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LinkedIn
Talent Reports 2017
SUMMARY
Coming Soon…
Faith Network of the East Bay
Website Redesign
SUMMARY
Coming Soon…
City of San Jose
Branding an Age Friendly City
SUMMARY
Coming soon…
Salesfore.org
Email Templates
SUMMARY
Coming soon…
City of San Jose
My San Jose App
SUMMARY
Coming Soon…
Salesforce
Expedition Impact eBook
SUMMARY
Coming soon…
Automation Anywhere
Imagine 2017 India
SUMMARY
Coming soon…
Dropbox
Banner Ads
SUMMARY
Coming Soon…
Derek Carr
Logo Branding
SUMMARY
Coming soon…
RBSH
Branding Project
SUMMARY
Coming soon…
StaySafeOnline
CyberSecure My Business Branding
SUMMARY
Coming soon…
RODO Medical
Smileloc Branding
SUMMARY
Coming Soon…
Intapp
Inception 2016
SUMMARY
We helped design all of the materials for Intapp’s first customer conference. We developed an original look & feel for the event and transformed their venue into a showcase of the Intapp brand. We used high-impact, black-and-white photography, large blue color blocks and an angular pattern to give a sense of movement throughout the space. Their customers raved about the scale and experience of the event and we are thrilled they’ve decided to make it an annual event. We can’t wait to partner with them again for Inception 2017.
Converge17
Ethics at the Center
SUMMARY
Coming soon…
Salesforce.org
Dreamforce 2017
SUMMARY
Coming Soon…
Automation Anywhere
Imagine 2017
SUMMARY
Coming Soon…
Intapp
Inception 2017
SUMMARY
Coming Soon…
Bay Area Tutoring Association
Bay Area Tutoring Association Website
SUMMARY
Coming Soon…
LinkedIn
Global Talent Reports Campaign
SUMMARY
We helped LinkedIn’s Talent Solutions team create a comprehensive report of the year’s recruiting trends. It was filled with data about the state of the industry to help recruiters set benchmarks for the year to come. We developed a range of infographic styles to visualize the data and a unique design to distinguish it from the Linkedin’s ever-growing fleet of reports and eBooks. We created three versions of the global report, all the assets required to promote them, as well as a version that could be localized with content for seventeen different countries. That’s 118 pages, 90 infographics and 95 ads!
Chicago Veterans Coordinating Committee
Branding Project
SUMMARY
The Chicago Veterans Coordinating Committee is a new nonprofit organization that serves veterans, military and their families. They help connect them to the social services they need on a minimum to no cost basis. CVCC needed an image that matched their mission. We helped them develop a logo, brand identity and website that was both emotional and patriotic. Red, white and blue—yes—but also striking photography that put our heroes in the spotlight and bold, strong typography.
COUPA
Inspire 2016
SUMMARY
We were proud to partner with Coupa again for their annual user conference, Inspire. Each year, the theme of the event is different and in 2016, they challenged attendees to “Rethink the Possible.” We helped them transform Union Square and the Westin Hotel in San Francisco into a celebration of innovative thinking. Iconic images of people and moments in history lined the walls, splashed with Coupa’s bright brand colors and number pattern.
Coupa Inspire Tent - Union Square
Abilities United
Website Redesign
SUMMARY
Each year, we take on a project to help a local nonprofit or charity. In 2016, we partnered with Abilities United to redesign their website. We helped them map out their content so they could better promote each of their programs, source photography on a low budget, and design a site they can frequently update with blog posts, upcoming events, and new featured stories.
LINKEDIN
Social Selling Campaign
SUMMARY
Last Summer, LinkedIn launched a new campaign to drive the use of social media as a sales tool. It promoted their new “Social Selling Index” and delivered the message that LinkedIn (and its data) could be used to track and improve the performance of sales teams. But to specifically target salespeople, the campaign required a unique look and feel; it was to be bold, direct and blatantly competitive. To that end, our ads featured subjects looking confidently into the camera and no frills or flourishes.
TAULIA
Connect 2016 Event
SUMMARY
Taulia hosts an annual conference to celebrate their customers and showcase their product’s most exciting developments. To that end, this year’s theme enforced the idea that “The Future is Now” – that things once only imagined (in corporate procurement) were now possible. The challenge was to make that theme as visually spectacular. After seeing the space (Park Central Hotel, San Francisco) we decided to leverage its low-lighting to our advantage. We ignited the dark space with a starry night sky and applied graphics that looked bright and electric. Adding projection and LEDs, the walls glowed. We used Taulia’s brand colors and some familiar graphic elements too, but overall, this year’s look & feel was a completely new experience. It was energetic, enchanting and drove the idea of the future. …We are already brainstorming ideas for next year.
YAHOO
Partner Day 2015
SUMMARY
Every year, Yahoo invites partners from across the business to hear about its latest innovations and the monetization opportunities of the future. They cover all Yahoo products (mobile, search, communications, etc) and provide a stellar networking opportunity that extends to the executive team. This year, the event was scaled to a whole new level. Held at Levi’s Stadium, the design transformed an already stellar venue into an exclusive experience for Yahoo VIPs. It looked elegant, high-end, and modern. It was bright and colorful, yet minimalistic, and from the entrance to the stage, was an immersive experience of the brand.
Yahoo
CASE STUDY
The Connected School
LINKEDIN

Department Branding
LinkedIn’s marketing team is made up of several groups that are responsible for targeting different audiences. This year, the Education Vertical is rapidly expanding their efforts to target universities. We have helped them develop a fleet of new marketing materials and more significantly, a sub-brand that has distinguished them from LinkedIn’s other B2B materials. Our partnership is ongoing and will continue to evolve with many more projects on the horizon.
Educational institutions make up a relatively untapped market for LinkedIn. As such, they are expanding their…
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We started creating the sub-brand for LinkedIn EDU like we would any other branding project: defining…
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The new marketing materials have fueled LinkedIn’s efforts in targeting educational institutions. They have been received…
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Educational institutions make up a relatively untapped market for LinkedIn. As such, they are expanding their marketing efforts to promote themselves as the best platform by which schools can build relationships with students. LinkedIn is able to provide universities with data that will strengthen their own marketing strategies. But proving their value has required them to personalize their message and brand.

LinkedIn had to make tactical decisions to appeal to a very specific audience; they needed to create a sub-brand that showed an understanding of university life and values. The new brand and marketing materials were to look friendly, smart and aspirational.

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We started creating the sub-brand for LinkedIn EDU like we would any other branding project: defining a set of core assets. We thought through the details of color, font, imagery, etc and developed a look and feel that would reflect the energy and optimism of a university environment.

Typography was bold, yet playful. We created a specialized style for headlines that features a thoughtful combination of typefaces (both a slab serif and subtle script) and elsewhere, incorporated LinkedIn’s standard fonts to ensure consistency.

We chose a color palette that has a similar personality — light, bright and energetic. We also defined a specific style for photography and built out a library to be used in subsequent marketing materials. The photos offered snapshots of college life, both from a student’s perspective and from an administrative lens. Like LinkedIn’s existing photo style, the new library consisted of images that looked authentic, rather than stock-like. They were perhaps the most crucial element in setting right the tone.

After the new look & feel was established, we began applying it to a range of marketing materials. It has continued to evolve, but has been used with consistency on large presentation decks, eBooks, display banners and social ads, as well as specialized infographics and sales tools.

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The new marketing materials have fueled LinkedIn’s efforts in targeting educational institutions. They have been received well and have ignited interest both internally and amongst their first university clients. LinkedIn anticipates a lot of growth and potential revenue and given their early success, have increased the resources dedicated to the educational market. The have filled the calendar with projects and deadlines that span the next year and we look forward to continuing this partnership and further defining the affect of this new brand.

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STAYSAFEONLINE
Social Media Campaign
SUMMARY
Stay Safe Online is part of the National Cyber Security Alliance. Their mission is to educate and empower people to secure their use of the internet. They run a number of campaigns to educate people about best practices and the importance of data privacy. This year, they decided to boost their efforts on social media. We helped them create a library of templates that would enable them to post content quickly and consistently. They were branded to reflect the organization’s three primary campaigns and focused on delivering a strong message. Templates varied in their use of photography, graphics and color, but all contained editable text and images.
LINKEDIN
Profinder Marketing Campaign
SUMMARY
This year, LinkedIn launched the pilot of LinkedIn ProFinder—a marketplace that connects top local independent and freelance professionals with consumers in need of their services. We helped launch the first set of campaigns to promote ProFinder. As a pilot, it targeted very specific audiences and ran across multiple platforms. We created a series of display ads, emails and social media posts.
TAULIA
Connect 2015 Event
SUMMARY
Taulia Connect is an annual conference that celebrates the company’s relationship with their customers. Through a series of discussions, workshops and technology showcases, they provide a snapshot of the year’s successes and a sneak peek of developments to come. Much of the conversation centers around revenue. With that in mind, we designed the event to hightlight stats—dollars made, invoices turned, # of users, etc. We used bold text, custom illustrations and carefully selected data to represent each of the largest industries. We even lined a hallway with the image of paper invoices turning into money. We branded the event, created a visual styleguide and produced a massive library of signage and conference materials.
MANDEL COMMUNICATIONS
Website Design & Development
SUMMARY
Mandel specializes in communications training. They coach professionals in every industry to present and speak in ways that will help them improve their business performance. Working with large companies like AT&T, Cisco and Microsoft, Mandel needs to appear credible and experienced. When we redesigned their site, we modernized the look and feel and most importantly, created a space to highlight the value of their content. This project was a beginning of a long-term partnership. Since then, we have helped them implement more complex features on their site (like learning portals, class registries and payment integration) and have assisted in designing much of their training material.
LINKEDIN
Industry Talent Reports
SUMMARY
More and more, LinkedIn is being used as a tool to find talent and fill open positions. We helped them create a series of interactive infographics that empower recruiters with insights to various job markets. The infographics highlighted the kind of data that only LinkedIn can provide. They were simple, but vibrant with graphics placed against colorful, high-impact photos. We used a new ‘interactive marketing platform’ called Ceros to animate the graphics. Each data point appeared individually, as you scrolled down the page. Mimicking a parallax scrolling effect posed many challenges—like converting complex design files into hundreds of individual assets—but we worked closely with the Ceros team to push the new technology to its limits. The work received rave reviews and was eventually replicated into a series of infographics that cover 50 industries worldwide.
AUSTIN COCKTAILS
Website Design & Development
SUMMARY
Austin Cocktails brings craftsmanship to pre-mixed cocktails. Using only natural and premium ingredients, their drinks are creative, authentic and flavorful. The redesign of their site had to highlight the quality of their product. To that end, we focused the design on a beautiful use of product photography. We featured the bottles as well as many of the ingredients listed on their labels; every page reinforces the fact that they produce craft cocktails. Messaging is focused and the site is equipped with a “store locator” detailing each of their sale sites in California, Colorado, and Texas.
Austin Cocktails
YAHOO
Awards Narrative Presentation
SUMMARY
Each year, Yahoo promotes the awards season as a major opportunity to advertise. Their sales team emphasizes Yahoo’s vast user base and high visibility, but didn’t have a visual tool to help their pitch. We designed a PowerPoint deck that paired their major selling points with stunning visuals. With the red carpet in mind and the freedom to break from Yahoo’s standard template, we took an editorial approach and made design decisions as a nod to high fashion.
DRYWALK
Branding & Website Design
SUMMARY
Drywalk is a blowdry bar located in Los Gatos, CA. The salon offers “nothing but blowouts” and caters to an upscale community interested in a day of pampering. As a new company, they wanted to create an image that positioned them well to attract an elite clientele. The look also had to match the design of their salon. Referencing high-fashion, we kept the design simple, sophisticated and elegant. We created their logo, salon signage, marketing materials and website.
DryWalk
CITY OF SAN JOSE, PARKS & REC
Department Branding
SUMMARY
Parks, Recreation and Neighborhood Services is one of San Jose’s most active departments. It provides outreach services to all members of the community—children, adults, families, and seniors alike. To increase their visibility, they wanted to create a new look for themselves. It would distinguish them from other departments and ensure the consistency of their marketing materials. The project included a department logo as well as a suite of templates for flyers, presentations, postcards, etc. Of course, all deliverables had to compliment the City of San Jose’s existing brand, but we were successful in helping them achieve something new and unique. The department’s brand was made to reflect both the outdoors and the idea of bringing people together.
GENDER INTELLIGENCE
Learning Hub Design
SUMMARY
The Gender Intelligence Group has done significant research on the differences between men and women. They train companies to see gender differences as strengths and to leverage them to boost team performance. Last year, they created an online learning hub for their training. We helped them create it and customized each of their lessons with illustrations. The images were somewhat retro (a nod to the history lessons given throughout the program) but vibrant and detailed as well. They highlighted the main points and substantiated their research with an original look and feel. Though the structure of the learning hub was modular and template-based (built using the Intrepid Learning Platform), the illustrations gave it life and originality. In fact, they were so successful, the Gender Intelligence Group decided to use them on many of their marketing materials, and the hub was hailed as one of the best brand representations on the Intrepid Platform.
CASE STUDY
The New Look of Digital Security
SYMANTEC

Website Refresh
Symantec is the industry leader in cybersecurity. Over the years, they have had to continually evolve to stay ahead of threats but their brand has struggled to keep up. Their website was antiquated and needed a complete refresh—fast! Working with their development team, we led the charge to redesign and launch five pages of their site in just five days. The new look is modern, bold, exciting and has been wildly successful. It sets the tone for their brand’s new direction and aligns the company’s look with the quality of its product.
Symantec
Symantec
Symantec needed to update their website in less than a week. The existing design and structure…
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All hands on deck! We dove in and dedicated our whole team to the project. Collaboration…
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With the help of Symantec’s development team, we were able to give their site a major…
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Symantec needed to update their website in less than a week. The existing design and structure were outdated and required a refresh that aligned the company’s look and feel with its cutting-edge technologies. They wanted to look modern, vibrant and exciting, while still retaining an image of invincibility.

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All hands on deck! We dove in and dedicated our whole team to the project. Collaboration internally and with the Symantec team was important. We proposed a new direction that was clean, bold and open. The new structure minimized content and lead users through a longer, scrolling page. Images filled the screen, no longer contained to the bounds of a small box, and there was a clear focus on screenshots to provide an important preview of Symantec’s UI.

Our strategy came down to one thing: user experience. Every detail contributed to providing an easy path to the right information. Every page was lined with CTAs that eliminated the need to hunt and guided users through a quick-but-thorough tour of Symantec’s solutions.

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With the help of Symantec’s development team, we were able to give their site a major refresh in five days flat. The new design was a drastic and exciting change. It set the tone for the rest of the site and pushed their brand forward. Most importantly, it established an ongoing partnership with the company. The CEO, CMO and entire Symantec team were thrilled by our efforts and look forward to working together to further strengthen their brand and online presence.

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CASE STUDY
Inspired by Numbers
COUPA

Event Branding
In June, Coupa held their annual user conference, Inspire. The event is a mix of learning, networking and celebration, but above all, a showcase of the Coupa brand and the value of their partnership. Each year, the event grows with the company and is expected to be bigger and better than the last. 2015 boasted the largest attendance ever and multiple mentions in the press. We are proud to have been a part of that success, transforming a large hotel into a colorful display of the dollars Coupa has saved their clients worldwide.
The Inspire event grows larger every year, and with it, so must the spectacle. This year’s…
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Given the event’s logo and theme, we came up with multiple visual concepts. All revolved around…
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2015 generated the most hype and largest attendance in the event’s history. It was given multiple…
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The Inspire event grows larger every year, and with it, so must the spectacle. This year’s theme was the “Math of Success.” The goal was to celebrate the numbers—or more accurately, the dollars—that customers have saved as a result of their partnership with Coupa. The goal was to make a statement.

While the event was in production, Coupa was in the midst of updating their brand identity and styleguide. The project required a great deal of communication and flexibility.

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Given the event’s logo and theme, we came up with multiple visual concepts. All revolved around the use of numbers and monetary symbols, but each took a different approach. The concept they chose featured numbers arranged in a dynamic pattern. The pattern was applied at different scales, alternating between being used as the primary graphic or merely a subtle texture. The company’s core color palette was emphasized throughout the space, and photographs of real Coupa clients gave the event a personal touch.

To really make a statement, we even researched experiential design installations. We found a number of vendors to help and managed the production of two giant stacks of money (fake money, of course).

In the weeks leading up to the event, we worked around the clock prepping each piece for print. This included all signage and a range of event materials like name badges, stickers, booklets, table tents, etc. When the conference started, everything looked beautiful.

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2015 generated the most hype and largest attendance in the event’s history. It was given multiple mentions in the press and the buzz around the design was very exciting.

We helped brand the after-party, and redesigned the event’s financial theme with an urban twist. The numerical pattern looked a little grunge, a little graffiti and we had a lot of fun. In the end, we celebrated right along with them and jumped on board for Coupa Inspire 2016.

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CASE STUDY
A Brand Fit for Cal
UC BERKELEY

Physical Education Rebrand
The University of California, Berkeley has a strong brand, deeply rooted in the school’s history and defined by a strict set of guidelines. Cal’s Physical Education Department wanted to rebrand itself, but had to be strategic in creating an identity that did not compete. Working within the university’s guidelines meant being restricted to a specific set of colors, fonts and graphics. Still, we helped them create a distinct look for their department while complying with the school’s guidelines. The project included a new logo, website and suite of promotional materials.
Cal Berkeley’s Physical Education Department wanted to rebrand itself and create a distinct identity that stood…
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The branding initiative started with the creation of the department’s logo. We delivered several concepts—all typographical…
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The department was thrilled with their new brand. They immediately produced a slew of swag—tshirts, tote…
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Cal Berkeley’s Physical Education Department wanted to rebrand itself and create a distinct identity that stood out from the university’s overarching brand. Their goal in doing so was to boost enrollment in their classes and encourage more donations. But challenging the process was Berkeley’s existing set of brand guidelines. It restricted the use of colors, fonts and graphics to a very specific set.

We created the logo first and used it to inspire the deliverables to follow: postcards, promotional banners, apparel, and eventually, a new website.

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The branding initiative started with the creation of the department’s logo. We delivered several concepts—all typographical and appropriately sporty. They included pieces of the university’s existing “Cal” and “Berkeley” logos, and utilized the navy and gold color palette specified in the guidelines. The fonts we used were strong and bold, yet simple and by the time the logo was finalized, it looked both pronounced and undecorated.

Building out the rest of the deliverables required the invention of new design elements while also pulling graphics from their existing materials. Most significantly, we decided to make photography a primary focus. The photos added visual interest and advertised the department’s programs without the need for additional messaging. Of course, the quality of the images was critical; we provided guidance in using both stock photography and images from their library.

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The department was thrilled with their new brand. They immediately produced a slew of swag—tshirts, tote bags, notebooks, frisbees, etc.—and used the items to generate excitement for the current enrollment period. The website is currently in development with a plan to launch before the New Year.

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YAHOO
Fantasy Football Event
SUMMARY
To wrap up Fantasy Football, Yahoo invites some of their biggest advertising clients to an event that showcases the season’s major highlights —more significantly, the stats that assure them of a major win. We helped them set the scene and transformed a swanky New York bar into a sports lounge. Footballs, 50-yard lines and a splash of Yahoo purple did the trick. There were statement pieces like a turf-lined bartop and staircase, and small details like branded cups, table tents, and party favors.
OUR WORK
Every project is different and tailored to meet your goals. Take a peek.
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Events
Clear All
Salesforce.org
Dreamforce 2017
Automation Anywhere
Imagine 2017
LinkedIn
Talent Reports 2017
Intapp
Inception 2017
Notre Dame
Website Redesign
LINKEDIN
Department Branding
City of San Jose
My San Jose App
CITY OF SAN JOSE, PARKS & REC
Department Branding
Intapp
Inception 2016
Salesfore.org
Email Templates
Chicago Veterans Coordinating Committee
Branding Project
Converge17
Ethics at the Center
City of San Jose
Branding an Age Friendly City
Derek Carr
Logo Branding
RODO Medical
Smileloc Branding
Indeni
Indeni Rebrand
Automation Anywhere
Imagine 2017 India
LinkedIn
Global Talent Reports Campaign
UC BERKELEY
Physical Education Rebrand
Salesforce
Expedition Impact eBook
Abilities United
Website Redesign
Bay Area Tutoring Association
Bay Area Tutoring Association Website
StaySafeOnline
CyberSecure My Business Branding
LINKEDIN
Social Selling Campaign
TAULIA
Connect 2016 Event
MANDEL COMMUNICATIONS
Website Design & Development
COUPA
Inspire 2016
YAHOO
Partner Day 2015
LINKEDIN
Industry Talent Reports
RBSH
Branding Project
STAYSAFEONLINE
Social Media Campaign
COUPA
Event Branding
LINKEDIN
Profinder Marketing Campaign
YAHOO
Awards Narrative Presentation
SYMANTEC
Website Refresh
DRYWALK
Branding & Website Design
TAULIA
Connect 2015 Event
Faith Network of the East Bay
Website Redesign
GENDER INTELLIGENCE
Learning Hub Design
MANDEL COMMUNICATIONS
Website Design & Development
Dropbox
Banner Ads
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