SOFTWARE COMPANY CONFERENCE BRAND
Redefining Possibilities: A Visionary Event for AI-Driven Growth
At Automation Anywhere’s “Imagine” event in Austin, TX, Design in Mind crafted a bold design theme and immersive branded experience. The event showcased how AI-powered automation can transform businesses, using captivating visuals and environments to inspire decision-makers to explore the limitless possibilities of AI.
+ Event Branding
+ Environmental Design
+ Style Guide
+ Signage & Way finding
+ Presentations & Keynotes
+ Event Website
+ Promotional Materials
+ Motion Graphics
+ Video Production
+ Art Direction
Challenge
Automation Anywhere sought to create an immersive and cohesive event experience for “Imagine” that would resonate with an audience eager to explore the future of AI-powered automation. The challenge was to design a visual identity and environment that not only reflected the brand’s cutting-edge technology but also fostered a sense of innovation and empowerment among the attendees. The event had to be visually engaging, well-structured, and scalable for both live and digital attendees.
Approach
Design in Mind developed a holistic branding approach, from concept to onsite support. We crafted a dynamic and cohesive visual identity that captured the innovative spirit of the event. Our branding extended into environmental design, transforming the venue into an interactive, inspiring space with integrated signage, stage design, and experiential elements. We provided live onsite support for smooth execution and designed visually compelling presentations to enhance keynotes. Our project management ensured flawless execution of every event detail.
The look of this Imagine has been our best yet. We sincerely thank you all for your talent, your skill and your collaboration. We also enjoy the camaraderie and your sense of balance and humor.
Results
The event was unforgettable, elevating the brand and deeply resonating with attendees. They left with a clear understanding of how AI-powered automation could transform their businesses, thanks to an immersive, well-designed environment. Seamless execution and cohesive visuals reinforced the message, reinforcing the brand as a leader in AI innovation.
As we wrapped another Imagine, Automation Anywhere people began to compare notes. Everyone with whom I spoke had nothing but positive things to say about it. Almost everyone, especially those on the executive team felt it was the best Imagine yet.
Automation Anywhere
Gary Conway
Office of the CEO
