BRANDING CAMPAIGN TO REIGNITE A CORPORATE TRADITION
Revitalizing LinkedIn’s InDay: A Campaign to Reignite Participation and Build Cultural Connection
LinkedIn’s InDay is a cherished tradition, offering employees a dedicated day each month to connect, collaborate, and innovate. With evolving work environments and a growing number of employees unfamiliar with the program’s legacy, LinkedIn partnered with Design in Mind to rebrand and reenergize InDay. Through a comprehensive campaign featuring refreshed branding, engaging visuals, and targeted messaging, we reignited enthusiasm for this global cultural touchstone.
+ Brand Audit
+ Logo Refresh
+ Brand Messaging
+ Campaign Brand Identity
+ Promotional Video
+ Digitial & Physical Signage
+ Marketing Templates
+ Asset Library
Challenge
Since its inception in 2010, InDay has been a cornerstone of LinkedIn’s culture. However, declining participation and outdated themes threatened its relevance. Post-pandemic, many employees—especially new hires—lacked awareness of the program’s purpose, and flexible work arrangements made it harder to prioritize. LinkedIn needed a refreshed campaign to reignite excitement, participation, and connection.
Approach
Design in Mind crafted a campaign to modernize and energize InDay:
Brand Refresh: Updated the logo and created cohesive assets for both digital and physical spaces.
Promotional Content: Produced a video and engaging visuals to highlight InDay’s purpose and inspire participation.
Clear Messaging: Developed concise, compelling copy to clarify the value of InDay for employees and managers alike.
Results
The refreshed InDay branding campaign successfully reinvigorated employee engagement and participation:
Increased Awareness: Employees across the globe now clearly understand what InDay represents and why it matters.
Improved Participation: Managers actively encouraged team involvement, fostering a sense of collective enthusiasm.
Enhanced Excitement: Employees reported looking forward to InDay, with many eager to share their experiences and stories.
In-Person Connection: The campaign inspired more employees to visit the office, contributing to a stronger sense of community.
