Event Branding | Experience Design | Healthcare Innovation
Bold Branding for Natera’s Mission-Driven Global Sales Meeting
Natera’s Global Sales Meeting (GSM) 2025 was more than a corporate event—it was a chance for the global sales team to reset, get inspired, and reflect on their impact. As a leader in genetic testing, Natera aimed to renew employees’ sense of purpose and connection.
Design in Mind brought this vision to life with “Make It Count”, crafting a dynamic brand experience through strategic branding, immersive signage, and engaging multimedia.
+ Event Branding
+ Environmental Design
+ Style Guide
+ Signage & Wayfinding
+ Presentations & Keynotes
+ Event Website
+ Promotional Materials
+ Motion Graphics
+ Video Production
+ Art Direction
Challenge
Natera’s sales team operates in a fast-paced, high-stakes industry, where the impact of their work can sometimes feel distant. The challenge was to create a visually compelling, emotionally engaging environment that reinforced their mission, re-energized their teams, and made every attendee feel like a vital part of Natera’s success.
Additionally, with attendees from around the world, the branding needed to be cohesive yet adaptable across multiple touchpoints—digital presentations, environmental graphics, motion design, and promotional materials—all while maintaining Natera’s brand integrity and scientific credibility.
Approach
Our goal was to create an event identity that was bold, inspiring, and deeply connected to the “Make It Count” theme. We took a strategic, holistic approach to ensure a seamless and immersive experience from the moment attendees arrived. Through dynamic visuals, cohesive branding, and high-energy motion graphics, we reinforced Natera’s mission and the event’s key messages.
From striking event branding and environmental signage to engaging presentations and video content, every element was designed to energize and inspire. Our team provided onsite support and project management, ensuring smooth execution and a flawless experience that left a lasting impact.
The event design was absolutely stunning – it perfectly captured the essence of our brand and left a lasting impression on every guest. Design in Mind really listened to our vision and brought it to life with creativity and flawless execution.
Results
GSM 2025 delivered a transformative experience for Natera’s sales team. The branding and visuals not only set the tone but also amplified the event’s emotional impact—reminding every attendee of the life-changing work they do.
Stronger Team Connection: Attendees left feeling more engaged and aligned with Natera’s mission.
Increased Inspiration & Motivation: The immersive brand experience made the theme resonate on a personal level.
Seamless Execution: From the event’s first touchpoint to the final keynote, every detail was strategically designed for maximum impact.
By weaving together bold design, thoughtful storytelling, and seamless execution, Design in Mind helped Natera create a memorable, mission-driven event—one that truly Made It Count.
