Good design makes a difference.
What is Design in Kind?
We support changemakers with the creative services they need to amplify their impact.
Use talent for good.
Because nonprofits are often overworked and under-resourced, we’re proud to offer discounts throughout the year, in addition to an annual large-scale pro-bono project for one organization.
Get involved.
Working with nonprofits brings us closer to our own communities. We choose to donate our time to causes that align with our values and will drive real change where it’s needed most.
Pay it forward.
We’re grateful to do what we love in a business that has continued to grow. Lending a helping hand to nonprofits that are committed to progress is our way of giving back.
Why It Matters
Giving back to the community is one of our company’s core values. Design in Kind allows us to be intentional about our nonprofit partnerships and consistently make them a priority.
Our Impact
Since its founding, Design in Kind has helped nonprofits across various industries reach new heights.
Featured Projects
We’ve had the privilege of leading successful brand & marketing initiatives across critical nonprofit sectors.
Localizing a nonprofit brand to reflect inclusion
We helped Special Olympics Northern California create a new brand infused with joy and positivity. Learn how their vision for the local community inspired our approach.
A new movement for a nonprofit youth orchestra
San Jose Youth Symphony needed a modern brand that plays to their audience, plus flexible marketing assets their parent volunteers could easily implement.
Rebranding a nonprofit to extend its reach
When Faith Network of the East Bay rebranded to Children Rising, we helped them strategically define their new brand without alienating their existing base.
We’re honored to support the missions of these inspiring organizations.
Nomination Form Closed.
We are no longer taking nominations for our annual pro-bono gift.
The 2023 winner will be announced by January 31st.
We do offer lightly discounted creative services throughout the year to non-profits and would still love to hear from you about your project needs.
FAQs
We focus on a combination of factors including cause, location, goals, and existing resources. It’s important to ensure we’re a good match for the organization’s needs before jumping in, so we thoroughly evaluate the details of each nomination to assess the need and potential impact of the work. Ultimately, we make the decision based on where we believe we can make the most meaningful contributions.
We offer two award types to help us collaborate with more nonprofits: discounted work and pro-bono work. Both award types are eligible for the same services (see next question). The discount is available year-round. Nominations for the annual pro-bono gift are typically accepted at the end of each year. During this time, nonprofits can nominate themselves to receive up to $20K in branding and design work free of charge. Final decisions are made in late January or early February, and if your organization is not selected to receive the pro-bono gift, you will be considered for a discount.
We offer all of our regular services, including branding, design, and messaging. The most common project types include: Branding (logo redesign, visual identity system, brand guidelines, branded templates, brand messaging), marketing collateral, impact/annual report, etc. The details of each project will be determined individually, to meet your organization’s most crucial needs and align with your goals.
Note: services that require third-party participation (e.g. web development, animation, video, photoshoot, etc.) are not included in the annual pro-bono gift.
We prioritize Bay Area nonprofits that work to create a better tomorrow for future generations. We have been most active in supporting under-served youth, human rights, health services, and environmental causes.
Design in Kind only accepts organizations with 501(c)(3) status.
If you applied in the past and were not chosen, you are more than welcome to try again. We encourage it! We will not award our annual gift to the same organization twice; however, we have formed many successful, long-term partnerships with nonprofit organizations through the nomination process.
It typically takes 2-3 weeks for us to read the applications, conduct intro calls, and respond with follow-up questions. Then an additional 1-2 weeks to make a decision and contact the winning organization. For the year-round nonprofit discounts, expect a follow-up within a week. For both, we’ll notify you using the email address listed in your application, so be sure that it’s accurate.
To ensure a smooth experience and great results, we need key stakeholders to be aware of the nomination/application and eager to participate in our creative process. We ask that recipients help us stick to project timelines by keeping communication prompt, accurate, and open, including providing the insights and information we need to do our best work. We strive to make our partnerships fun and maintain a spirit of collaboration throughout the project, and choose to work with organizations that show a willingness to do the same.
We promise to treat our Design in Kind projects with the same level of professionalism and respect as every other client. Our responsibility is to develop a scope of work and project plan that meets your organization’s unique needs, and to complete that work in a timely manner, exceeding your expectations. Our design, content, and management teams will be collaborative throughout the process to ensure success and that your most crucial branding goals are met.
Design in Kind is powered by Design in Mind. We are a team of experienced creative professionals with expertise across branding, graphic design, illustration, animation, web design, photography, copywriting, and more, but our collective talents are our greatest asset. Read more about our agency here.
