BRANDING CAMPAIGN TO REIGNITE A CORPORATE TRADITION
Revitalizing LinkedIn’s InDay: A Campaign to Reignite Participation and Build Cultural Connection
LinkedIn’s InDay is a cherished tradition, offering employees a dedicated day each month to connect, collaborate, and innovate. With evolving work environments and a growing number of employees unfamiliar with the program’s legacy, LinkedIn partnered with Design in Mind to rebrand and reenergize InDay. Through a comprehensive campaign featuring refreshed branding, engaging visuals, and targeted messaging, we reignited enthusiasm for this global cultural touchstone.
+ Brand Audit
+ Logo Refresh
+ Brand Messaging
+ Campaign Brand Identity
+ Promotional Video
+ Digitial & Physical Signage
+ Marketing Templates
+ Asset Library
Challenge
Since its inception in 2010, InDay has been a cornerstone of LinkedIn’s culture. However, declining participation and outdated themes threatened its relevance. Post-pandemic, many employees—especially new hires—lacked awareness of the program’s purpose, and flexible work arrangements made it harder to prioritize. LinkedIn needed a refreshed campaign to reignite excitement, participation, and connection.
Approach
Design in Mind crafted a campaign to modernize and energize InDay:
Brand Refresh: Updated the logo and created cohesive assets for both digital and physical spaces.
Promotional Content: Produced a video and engaging visuals to highlight InDay’s purpose and inspire participation.
Clear Messaging: Developed concise, compelling copy to clarify the value of InDay for employees and managers alike.
Results
The refreshed InDay branding campaign revitalized excitement and engagement among LinkedIn employees. The updated assets, cohesive messaging, and dynamic visuals clarified the program’s purpose and inspired participation. Managers and employees alike responded positively, expressing enthusiasm for the refreshed themes and opportunities for connection.
Design in Mind’s collaboration ensured InDay remains a meaningful tradition, resonating with employees and reinforcing LinkedIn’s culture of innovation, collaboration, and community.
